Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study

نویسندگان

چکیده

This study examines the factors influencing early paid Over-The-Top (OTT) video streaming market growth in 50 countries. The results of panel data analysis suggest that Netflix’s entry, traditional pay TV size, broadband infrastructure, and OTT platform competition contribute to services, such as subscription video-on-demand (SVOD) services. also reveal initially grow together many However, findings a negative association between entry Netflix revenue rate this industry policy implications for sustainable development media industry.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2021

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su13105702